# Revere — Full Site Content > Revere is an AI-powered brand intelligence platform that helps marketers monitor, analyze, and protect their brand reputation across Large Language Models (LLMs) and Agentic AI. Revere provides the tools and insights brands need to stay visible, accurately represented, and actively recommended in the age of AI-driven discovery and decision making. ## About Revere Revere was founded by technology and marketing leaders with the mission of helping marketers navigate one of their biggest challenges and opportunities: elevating their brands and improving customer journeys in the era of LLMs, AI agents, and generative search. The name "Revere" has a dual meaning. Like Paul Revere, the company sounds the alarm to marketers about how LLMs are becoming major influencers that will upend traditional search, impact purchase decisions, and transform the customer journey. More importantly, Revere is about helping companies build brands that are revered. - Founded by: Mike Ensing, former Microsoft, McKinsey, and RealNetworks executive - Founded: 2025 - Headquarters: Bellevue, WA - Website: [https://revere-ai.com](https://revere-ai.com) - LinkedIn: [https://www.linkedin.com/company/revere-ai/](https://www.linkedin.com/company/revere-ai/) - Industry: AI Brand Intelligence, MarTech, Generative Engine Optimization (GEO) - Contact: info@revere-ai.com --- ## Home Page ### AI Brand Intelligence Seen Isn't the Same as Recommended. Revere measures and tracks how the world's leading AI models perceive, rank, and represent your brand — so you know exactly where you stand, and how to shape the conversation. ### Six Pillars of AI Brand Transformation Our platform is based on a comprehensive methodology to measure, shape, and future proof your brand presence across large language models (LLMs) and agentic AI. 1. **Technical SEO & AI Accessibility**: Optimize owned properties for AI crawlability, schema markup, and citation authority to close visibility gaps. 2. **Generative Engine Optimization (GEO)**: Create content that directly answers how LLMs query about your brand's quality and differentiation. 3. **Agentic AI Data Readiness**: Ensure your data infrastructure is ready for the era of agentic AI, providing the right signals to autonomous agents. 4. **Brand Marketing**: Leverage innovation and people strengths to close trust perception gaps and reframe your brand narrative. 5. **Reputation Management**: Directly address brand vulnerabilities and narrative gaps that dominate LLM-cited negative conversations. 6. **Brand, Product & Business Practice Changes**: Structural improvements to quality and transparency that change what LLMs can truthfully say about your brand and company. ### Measurement and Monitoring We deliver the intelligence infrastructure to track LLM visibility, sentiment, brand pillar performance, source authority, and competitive positioning, enabling optimization of all six upstream pillars of AI brand transformation. Key capabilities: - LLM Monitoring - Sentiment Tracking - Source Authority - Competitive Intelligence --- ## Our Platform Discover the Revere platform differences. Features include Revere Discovery, Brand Audits, Brand Analysis & Monitoring. ### Core Capabilities - **Revere Discovery**: Understand how LLMs and AI agents currently perceive, represent, and recommend your brand - **Brand Audits**: Comprehensive audits of brand visibility and accuracy across AI platforms - **Brand Analysis & Monitoring**: Ongoing monitoring of brand sentiment, visibility, and competitive positioning in AI-generated responses - **Brand Index Score**: Proprietary scoring system that measures brand health across AI discovery channels - **Share of AI Voice**: Track how often your brand is mentioned and recommended relative to competitors in AI-generated content --- ## Why Revere Learn why top brands choose Revere to master the brand control crisis in the age of generative AI. ### The AI Brand Control Crisis Revere's platform addresses the AI Brand Control Crisis — the growing challenge of managing how brands are represented across AI-powered discovery channels. As LLMs become the primary way consumers discover and evaluate brands, controlling your brand narrative in AI-generated responses is no longer optional — it is a business imperative. ### Key Metrics Revere provides the data and metrics to understand your brand's AI presence: - Brand Index Score — measure overall brand health across AI discovery channels - Share of AI Voice — track how frequently your brand is mentioned relative to competitors - Sentiment Analysis — understand how AI models perceive your brand - Competitive Positioning — see where you stand relative to competitors in AI-generated responses --- ## Industries Served Revere serves enterprise brands across: - **Financial Services**: Monitor brand reputation and visibility across AI-powered financial advisors and research tools - **Technology**: Track how AI models represent your technology brand, products, and competitive positioning - **Education**: Ensure your institution is accurately represented in AI-generated educational recommendations - **Life Sciences**: Monitor brand perception in AI-powered health information and research platforms - **Manufacturing**: Track brand visibility in AI-driven procurement and sourcing recommendations - **Insurance**: Monitor how AI models represent your insurance products and brand trustworthiness ### Target Personas - Chief Marketing Officers (CMOs) - VP of Marketing - Director of Digital Marketing - Brand Strategy Leaders - SEO/GEO Specialists - Enterprise Marketing Teams --- ## About Us We are building the next generation of brand intelligence — engineered for the age of AI. ### Our Story Large Language Models (LLMs) have captured the world's attention since OpenAI's release of ChatGPT in November 2022. A new inflection point in our digital journey has emerged, as significant as the creation of the commercial web, the introduction of the smartphone, and the launch of social media. At Revere, we believe that the emergence of LLMs and Generative AI will be especially disruptive for marketers as we transition for searching for links to searching for answers. Revere was founded by technology and marketing leaders with the mission of helping marketers with one of their next big challenges and opportunities – elevating their brands and improving customer journeys with LLMs and Co-Pilots. Why the name Revere? It's about two Reveres - Paul Revere and Brand Revere. Like Paul Revere, we are sounding the alarm to marketers on how LLMs will be major influencers, upend traditional search, impact purchase decisions, and transform the customer journey. Most importantly, we are all about helping companies develop brands that are Revered. ### Our Founder **Mike Ensing** — Founder & CEO C-suite veteran, former Microsoft, McKinsey, and RealNetworks executive. The driving force behind Revere, Mike Ensing brings decades of experience in technology. His vision for a new platform for brand intelligence is at the core of everything we build. "At Revere, we're not just building a software company; we're solving a massive customer need in providing marketers the AI brand intelligence for the new era of AI discovery and decision making." - LinkedIn: https://www.linkedin.com/in/mike-ensing-b0228b4/ --- ## Resources & Insights Explore our latest deep dives into the AI Brand Control Crisis, LLM reputation management, and how brands can stay visible in the age of agentic discovery. ### Articles - **The Fallacy of AI Search: Why 'AI search' is the wrong frame and leading many astray** (June 17, 2026) People don’t search in AI. They discover, evaluate and decide. And so does AI. Discover why focusing on AI search is the wrong frame, how it is leading marketers astray, and the need to shift from Optimization to Brand Marketing for AI. URL: https://revere-ai.com/resources/article/fallacy-ai-search - **The AI Brand Control Crisis: Why SEO and GEO Are Not Enough** (March 25, 2026) Visibility in the AI era is about whether your brand is in the consideration set when a relevant question is asked — and whether it is being actively recommended in the conversation. URL: https://revere-ai.com/resources/article/brand-control-crisis - **Harvard Business Review: How Marketers Can Adapt to LLM-Powered Search** (May 28, 2024) By Stefano Puntoni, Mike Ensing, and Jarvis Bowers. LLMs are changing how customers learn about brands. Discover three ways marketers can monitor and influence their AI brand representation. URL: https://revere-ai.com/resources/article/hbr-ai-search - **Marketing's Next Big Opportunity and Challenge: LLMs Will Be the Next Big Influencers** (September 28, 2023) Generative AI and Large Language Models are redefining search, acting as the new primary discovery layer for consumers and placing urgency on marketers to adapt. URL: https://revere-ai.com/resources/article/llms-influencers --- ## Contact Have questions about Revere? Our team is here to help you understand how brand intelligence can transform your strategy. - Email: info@revere-ai.com - Location: Bellevue, WA — Global Headquarters - Contact Page: https://revere-ai.com/contact --- ## Book a Demo See Revere's AI brand intelligence platform in action. Schedule a demo and we'll show you your brand on our platform. - Demo Page: https://revere-ai.com/book-a-demo --- ## Key Terminology - **Generative Engine Optimization (GEO)**: The practice of optimizing content and brand signals to be surfaced by AI-powered search and answer engines - **Answer Engine Optimization (AEO)**: Optimizing content to appear in AI-generated direct answers - **Large Language Model Optimization (LLMO)**: Strategies to influence how LLMs perceive and represent a brand - **AI Brand Control Crisis**: The growing challenge brands face as AI models become primary discovery channels, often representing brands inaccurately or inconsistently - **Share of AI Voice**: A metric measuring how frequently a brand is mentioned and recommended by AI models relative to competitors - **Brand Index Score**: Revere's proprietary metric for measuring overall brand health across AI discovery channels - **Agentic AI**: Autonomous AI systems that can independently take actions, make decisions, and interact with external services on behalf of users ## Site Pages - [Home](https://revere-ai.com/): Main landing page introducing Revere's AI brand intelligence platform - [Our Platform](https://revere-ai.com/platform): Platform features, product details, and differentiators - [Why Revere](https://revere-ai.com/why-revere): The case for AI brand intelligence and the brand control crisis - [Industries](https://revere-ai.com/industries): Industries served by Revere - [Resources & Insights](https://revere-ai.com/resources): Articles, research, and thought leadership on AI brand intelligence - [About Us](https://revere-ai.com/about): Company story, founder, and mission - [Contact](https://revere-ai.com/contact): Contact the Revere team - [Book a Demo](https://revere-ai.com/book-a-demo): Schedule a platform demonstration